Οne of the most prestigious cosmetics brand with a high level of brand awareness, Valmont is a true anti-aging expert more than 30 years, was founded in 1985 in a medical environment.
Valmont started in a beauty clinic in Montreux and belongs to the Swiss cellular cosmetics group. The researchers delved into the nucleus of the skin’s cells, using an exclusive and patented procedure to extract two molecules with exceptional qualities: DNA and RNA.
Today, Valmont Clinic and the same-name skin care are developing completely independently of each other, but Valmont, strictly following the traditions of Swiss medicine.
Project keys
/Communication Strategy
/ Lifestyle PR & Marketing Services
/ Event Management
/ Social Media
Highlights
VALMONT ESSENCE OF BEES: Premium Launch Press Event
A meaningful beauty lunch where the Greek beauty editors had the opportunity to discover the epitome of Swiss nature combined with the scientific expertise of VALMONT. For the occasion we chose to prepare a unique “discovery zone”, a journey to the ‘heart’ of the collection exclusive Essence of Bees complex – honey, propolis, royal jelly and Rosa Moschata rose oil, grown in Valmont’s gardens in the Swiss Alps. Our guests had the opportunity to learn more about the three majestic products: Huile Majestueuse, Crème de Masque Majestueuse and Sérum Majestueux Vos Yeux.
Commit to save the bees!
The l’Elixir des Glaciers Essence of Bees collection by VALMONT is an even firmer commitment to protecting the bees, via partnering with four associations to support complementary projects covering every aspect of the honeybee ecosystem. Meanwhile, our client ORLOFF, the official representative of VALMONT in Greece, has kindly donated 45 hives that will immediately help the affected Greek beekeepers who lost their bees this year due to floods. The Federation of Beekeeping Associations of Greece warmly thanked VALMONT for promoting and practically supporting the protection of bees and especially its official representative in Greece, ORLOFF company, for the kind donation of 45 hives that will immediately help the affected beekeepers who unfortunately lost their bees this year in fires and floods.
The glamorous event took place in King George Hotel in the “heart” of Athens, at the Tudor Hall restaurant, which was recently awarded a Michelin star. The event started with a welcome message from Sophie Guillon, CEO of VALMONT!
VALMONT: Press Trip in Santorini
Our main goal was to present the relaunch of the Essence of Bees Collection & the VALMONT spa experience at the 5* unique resort Canaves Oia Suites. Our press trip in Oia Santorini was a great success. Our Guests enjoyed the unique Valmont skin care of Majestic treatment to Canaves Oia Spa and a totally beauty and well-being experience.
VALMONT: Cutie Pear Launch Event
In July 2023 to celebrate the launch of CUTIE PEAR, the new fruity & floral Eau fraîche from PALAZZO NOBILE, we strategically designed 6 exclusive beauty gatherings of 3 guests each. Our goal was to offer an «One on One» treatment to our guests and make them feel special, but we also wanted to have the chance for an in-depth discussion with them regarding the perfume and the brand. We chose the Hotel Grande Bretagne due to the premium look & feel of the venue as well as the already existing collaboration with the indoor GB Spa where VALMONT products and treatments are offered.
We chose the Winter Garden room in order to recreate the sense of sharing breakfast around the table, just like the inspiration behind the creation of CUTIE PEAR. We combined the new perfume with a High Tea breakfast as a connotation to the ingredients & the inspiration of the perfume.
KPIs:
- 16 guests
- 65 unique PR impressions
- € 5,150 Media Value
VALMONT: Press trip in Venice
In February 2023, we organized a unique press trip in Venice. It was about a three-day getaway and the main purpose of this trip was to discover more about the STORIE VENEZIANE collection. Storie Veneziane perfumes inspired by authentic neighborhoods of Venice. They designed as a high jewelry collection which created by the artistic Venice featuring masks hand-blown by a Master Murano Glassmaker.
Our special guests were Vassiliki Papageorgiou, VOGUE Greece Beauty Director and Kimon Fragkakis, Founder of www.andro.gr. They had the chance to participated to private guided tour of the exhibition Peter Pan by Valentina Secco, visited Valmont corner at Fondaco dei Tedeschi and discovered the visual beauty of Venice. They had a tailor- made presentation of Storie Veneziane fragrances (Palazzo Bonvicini) a marvelous taxi Boat transfer from Calle Regina to visit Storie Veneziane neighborhoods and also a cooking experience with Silva Tiburzi, Chef Casa Cappellari.
Valmont corner in attica Golden Hall
VALMONT’s arrival in one of the most premium beauty shopping spots of Athens!
In December 2022, we held an exclusive press beauty launch event in order to celebrate the new Valmont corner in attica Golden Hall. We invited the most premium and established Celebrities, Beauty Editors & Lifestyle Influencers to join us.
Our event was a massive success!
- 48 attendants
- 111 PR impressions
- Adv. Equivalent 12,200 €
VALMONT: Beauty on the go
In July 2022, we organized a magnificent press event in Ydra on the occasion of the contemporary art exhibition of Didier Guillon, co-founder of Valmont. It was about a two-day getaway to Hydra for a personalized stay at Villa Valentine with access to creative workshops and cultural excursions, along with Valmont luxury beauty and wellness treatments. The editors had the chance to discover some of the most popular Valmont Cosmetics and the STORIE VENEZIANE collection of perfumes along with being exposed to the art exhibition Blessing in Disguise, by Valentine & @DidierGuillon at the Historical Archive – Museum of Hydra.
VALMONT: Press trip in Verbier
In May 2022, we organized a luxury press trip in Verbier of Switzerland. Important beauty editors and influencers had the chance to know better the Luminosity Collection at the Valmont Spa and meet the founder and CEO Sophie Vann Guillon at La Maison Valmont in Lausanne. Starting in Geneva, they explored its luxurious world in three stops: in the alpine village of Verbier, a favorite destination for experienced skiers, in the small and quiet town of Morz and in the lush green of Lausanne.
