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COMMUNICATION

STRATEGIES

CONCEPT

Springfield was founded in 1988 with the objective of dressing urban and cosmopolitan young men. Since 2006, the brand has also targeted the female market. Today, Springfield has positioned itself at the forefront of the textile sector, operating more than 941 stores in 73 countries and running the online store www.myspringfield.com.

 

Project keys

/Lifestyle & Social Media Marketing

/Event Management

 

 

Highlights

FEEL GOOD. LOOK GREAT. – STORE OPENING/PRESS EVENT

 

In June 2017, we held a press event to celebrate the opening of SPRINGFIELD  1st store in Greece, at Chalandri.

Guests were invited to a summery scene where they could preview the new store and the launch of the new SS17 collection.

The store was decorated to be in line with the look and feel of the brand.

 

Many Celebrities, fashion editors, stylists, bloggers attended the event and previewed the new launch.

 

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